Going against the tide: Brand. Website. Marketing for Huegin Consulting

Brand identity | Website design | Presentation design | Graphic design

Huegin Consulting is a management consultancy that provides strategic advice supported by analytical evidence in the areas of strategy, investment, portfolio, program, project and asset management, particularly for owners and managers of large physical assets/infrastructure. Having formed in 2008 and with a handful of staff this message, their offering… their brand was not getting the visibility that was desired.

Many of their competitors were large established consultancy firms. Research into the top five competitors showed a familiar palette to each; blues, greys, white, conveyed “strength” and “dependability” in their meaning but also “conservative” which above all else was not Huegin. Huegin were, and remain forward thinkers, adaptable and agile in their approach, relentless in their client’s outcomes… another blue-grey-white branded identity would not do.

The approach focused on a brighter, minimal colour palette to make their identity stand out from the crowd. The result was a fresh new logo, marketing and presentation artefacts, and website that better reflected the agile and forward thinker Huegin remains today.

Brand identity
Presentation design
Website design
Marketing material

Compelling visual design  to communicate Huegin’s story

Brand identity, website, marketing materials